Scott Allan is the author of half a dozen bestselling books, including the recently released Do It Scared. With his extensive experience in promoting his work, he shares some of the tips and tricks he’s learned over the years when it comes to launching a book. Tune in as Scott explains how he managed to receive over forty 5 star reviews within the first week of launching his new book, as well as how to effectively put together a valuable book launch team. You’ll gain firsthand knowledge about how to build buzz around your new book, the importance of building a relationship with your readers and the 1000 fan rule in order to garner your most reviews ever!